Twitter Digest

Apparently Twittering is inversely proportional to how busy I am:

• UNDERSTAND/FIX THE WORLD
  • NY Times article about companies refreshing their logos, too bad most of them aren’t actually improved
    
• MARKETING
  • TechCrunch: An interesting article about monetizing Pandora
    
• DESIGN
  • A great visualization of race data by IndiStar.com
• SOME FUN
  • A beautiful art piece with american cars that offers more than a little irony
    

Have a great weekend.

Highlights From The First 100 Posts

Here’s a summary of the better blogging moments from my last (and first) 100 posts. I’ve tried to categorize them in a useful way but it may be easier to find what you’re looking for with the tag cloud.

BIG QUESTION: Is there any topic you’d like me to write about???

Resources

• Two Strategy Tools
• Two Elevator Pitch Exercises
• A Positioning Map Exercise
• A Super Simple Value Proposition Tool
• SWOT Analysis Model For Competitive Analysis
• A Model To Manage Loyalty Programs

Thoughts

• What Is Marketing 2.0? … The Movie!
• Integrating Experience Across Touchpoints
• Brand Rot
• Brand DNA
• Three Steps To Brand Love
• Experience Strategy & Experience Design
• A Picture Of Marketing Roles & Activities
• The Future of Marketing & Knowledge Management
• Emergence + Crowdsourcing = Insight

Explanations

• Managing The Social Media Mix
• Anatomy of a Marketing Plan
• The Creative Brief: Branding
• Internal Vs. External Marketing
• PR Cheat Sheet
• The Case Study Development Process
• Customer Satisfaction Assessment Practice
• How Does Product Marketing Inform Service Marketing?
• DIY Research Recruiting
• Emergence + Crowdsourcing = Insight

Blogging Lessons

After producing 100 posts in a little over 4 months, I’m spending a week to reflect on what I’ve covered. Part of what I’ve discovered is that I’ve been closing the gap between my understanding of marketing and the understanding I can articulate. This idea is summed up beautifully by one of my role models, Ira Glass. If you’d don’t know Ira, he’s the host of This American Life. I think you’ll enjoy this clip.

httpv://www.youtube.com/watch?v=-hidvElQ0xE

Twitter Digest

The Twitterverse was relatively less viscous this week compared to last:

• UNDERSTAND/FIX THE WORLD
  • Dear American Airlines, I’ve redisgned your website because it sucks.
  • A guided walkthrough of the WolframAlpha
    
• MARKETING RELATED
  • Dan Ariely is now on TED
  • NY Times article on the Abandonment Tracker Pro
  • Ad Age: Mobile Marketing: Is ‘App-vertising’ the Answer?
  • The Deck put out a very funny “Ad Network Readership Survey”
• SOME FUN
  • A very cool new product Bloxes
  • Ever wonder when the right time to take a pee during a movie would be?
  • Wired: High speed film is cool
  • The baby name wizard is very cool

Have a great weekend.

June 6th Art Event: ROOM Installation One Night Only – Treasure Island Warehouse Party

As you may already know, I have a background in the arts and on June 6th I’ll be previewing an installation artwork that I created entitled ROOM. It’s a completely unique experience, and I hope you’ll come out to see it if you’re in the Bay Area. You can find more information about the project here, or you can watch the teaser video below.

If you find this video inspiring, please forward along to anyone you think might be interested in the event.

ROOM ONE NIGHT ONLY PREVIEW

WHAT: A one night only opening of the ROOM installation.

The installation will be on view, and there will be music and cordials available.

WHEN: Saturday, June 6th from 5-9 PM

WHERE: See Map Here

Getting to the warehouse is very easy. Simply take the TREASURE ISLAND Exit on the Bay Bridge. Go STRAIGHT until you come to a security booth and STOP SIGN. There’s no need to wait for a guard (there’s usually not one there). Continue STRAIGHT ahead, then take your FIRST RIGHT on CALIFORNIA AVENUE. About 50 YARDS AHEAD you’ll see a small driveway on your RIGHT that leads into a parking lot next to a large warehouse. Drive around the warehouse to the LEFT and you’ll see where to enter the warehouse. There is plenty of parking on site.

RSVP: Facebook, Upcoming, or anywhere else it’s listed!