I’m writing to share a simple tactic that can help drive alignment, communicate a common sense of direction, validate decisions on a daily basis, and even inspire your team. I started thinking about this tactic years ago at Adaptive Path but it came back into focus in a book that I recently read called The… Read more »
In this post I’ll share the some video from a panel that I moderated at the recent Oracle Social Summit. My panelists included Calvin Lui, President and Chief Strategy Officer, Unified Social; Sundeep Parsa, Director, Product Management, Oracle; Don Springer, VP, Product Development, Oracle; Tyler Singletary, Director of Integrations, Klout. Some of the questions we’ll consider include: Enterprise data systems… Read more »
The topic of targeting with social data is a constant refrain in my world these days, and I just learned about a use case that’s worth sharing. What makes it stand out is the fact that it’s focused on historical social data. Actually, this was the second time that historical social data came up in the… Read more »
This post is an update to my previous post on personas. I’m circling back to share some example personas that my team developed at Involver. Now that we’re part of Oracle these personas are out of date but they should be helpful as references. In my experience good personas must be developed/evolved iteratively. I’ve found… Read more »
My career has primarily been spent at small and medium sized businesses -and for the last several years at start ups- but today I find myself at one of the largest companies in the world. In this post, I’ll share just a few initial observations on the move, though this seems like topic I’ll revisit…. Read more »
