I keep learning how to be a better marketer and I’ve been at this for most of my career. I started this blog in 2008 in an effort to share some of what I’ve figured out so far. And, I’ve had a few people reach out to let me know that my posts have been useful which has encouraged me to keep writing. I can’t say that I’ve been very consistent in the face of startup life but I generally come back here when I have time to slow down and reflect.
I don’t have a traditional marketing background, which has arguably been a advantage because marketing has been changing dramatically during my career. More than anything else I’ve focused on design and entrepreneurship and I’ve been fortunate to work with some brilliant people. I’ve managed a small business, helped build a nationally distributed brand, practiced at a leading UX design firm, and grown two companies that lead to acquisitions.
Over my career two things have distinguished my marketing practice: Agile and Social. The latter is really fundamental to marketing in my mind, though it was somewhat suppressed during the broadcast era. Today it is being revitalized by the technological innovation that affords personalized interactions and conversations at scale. The former is something that I’ve picked by working closely with product teams (who happened to be working on social technologies).
Thanks for visiting and don’t hesitate to reach out.