I’m writing to share a simple tactic that can help drive alignment, communicate a common sense of direction, validate decisions on a daily basis, and even inspire your team. I started thinking about this tactic years ago at Adaptive Path but it came back into focus in a book that I recently read called The… Read more »
I’ve been thinking about “leadership” for a while and I’m finally ready to share some initial thoughts. Let me state up front that I don’t think that leadership can be separated from management …. or, at least, great leaders must be good managers. Now I don’t have an MBA -and most people who do don’t really learn… Read more »
The topic of targeting with social data is a constant refrain in my world these days, and I just learned about a use case that’s worth sharing. What makes it stand out is the fact that it’s focused on historical social data. Actually, this was the second time that historical social data came up in the… Read more »
This post is an update to my previous post on personas. I’m circling back to share some example personas that my team developed at Involver. Now that we’re part of Oracle these personas are out of date but they should be helpful as references. In my experience good personas must be developed/evolved iteratively. I’ve found… Read more »
I recently had the pleasure of attending Nokia’s annual Ideas Camp in Santa Cruz California where I spent almost three days rubbing shoulders with some super smart, fun, and inspiring people. Besides making some great connections, getting feedback on QuickRak, and playing quite a bit of ping pong, I learned a ton about Nokia. In… Read more »
