Join me at MarTech SF for an Agile Panel

For those of you in the Bay Area, I hope you’ll consider joining me at MarTech SF on March 21st-22nd. If you’re not familiar with the conference, it’s the brainchild of Scott Brinker who has been working on the front lines of marketing technology innovation. Besides being known for his MarTech Landscape his forthcoming book called Hacking Marketing is… Read more »

Ian Bruce of Intralinks Shares Agile Insights

In this episode of the Marketing Agility Podcast Frank Days and I interview Ian Bruce, about his experience with Agile Marketing at Intralinks and previously at Avid Technologies. Ian brings a broad range of experience with Agile to the conversation having worked on a product for highly creative users (Avid) and now for one empowering business users. What… Read more »

Scrumban: Mike McKinnon’s preferred Agile method

Frank Days and I recorded another Marketing Agility Podcast this week, this time with Mike McKinnon. I met Mike while he was running marketing operations at ReadyTalk (fair disclosure: they are an Oracle Marketing Cloud partner) and we connected over what it takes to implement Agile in the marketing context. As it turns out, his story was so compelling and representative… Read more »

Highlights From The First 100 Posts

Here’s a summary of the better blogging moments from my last (and first) 100 posts. I’ve tried to categorize them in a useful way but it may be easier to find what you’re looking for with the tag cloud. BIG QUESTION: Is there any topic you’d like me to write about??? Resources Two Strategy Tools… Read more »

Social Marketing at

Earlier this week I learned about a marketing campaign and job opportunity that the Murphey-Goode wine company is running. Basically, the winery is looking for a social media blogger who will spend the next six months reporting on all things wine around the vineyard, here’s the job description. Instead of using a traditional recruiting approach… Read more »