Here’s a summary of the better blogging moments from my last (and first) 100 posts. I’ve tried to categorize them in a useful way but it may be easier to find what you’re looking for with the tag cloud. BIG QUESTION: Is there any topic you’d like me to write about??? Resources Two Strategy Tools… Read more »
Earlier this week I learned about a marketing campaign and job opportunity that the Murphey-Goode wine company is running. Basically, the winery is looking for a social media blogger who will spend the next six months reporting on all things wine around the vineyard, here’s the job description. Instead of using a traditional recruiting approach… Read more »
People used to pick up the phone to call “the experts” in customer service. The major innovations there have been about using technology to make knowledge accessible to these experts and to cut costs. The latter effort has been the most effective part and the cost savings have been far greater than the improvements in… Read more »
Brands grow from the inside out starting with the first innovators who are willing to try something new and moving on to early adopters, the early majority, the late majority, and finally the laggards. What may not seem immediately obvious is that brands need to continue inspiring the innovators and the early adopters even after… Read more »
Marketing 2.0 Explained from Roland Smart I created this short video to share some of what I think distinguishes Marketing 2.0 from traditional marketing. I’ve also created a personalized version that talks more specifically about my consulting practice on the About Page of this site. Thanks for watching and I look forward to your feedback!
