I’ve talked at length about the importance of building a marketing foundation that allows companies to capture data and insights from their communities, analyze it, report on it, and channel it into development. This information also comes in handy when you’re ready to return value to the community. One problems is that there has been a proliferation of tools to communicate with communities. As companies figure out which ones will work for them, they struggle to get them to work together. It seems the Salesforce is leading the way with respect to solving this marketing problem.

For the record, I’ve written about Salesforce before, and conduced research on the customer relationship management tool landscape (CRM). While selecting a CRM depends on your specific needs, I’d say Salesforce is way out ahead for most companies. They’ve also announced some new services that really reposition their brand as a solution for connecting cloud services.

For example, Google Docs is fully integrated. And now, they’ve moved one to integrate many other services in the cloud such as Twitter, and Facebook. And, they’ve made a great video introduction which explains better than I can. So here it is:

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One Comment to “Salesforce IS The Foundation”

  1. […] how to connect internal knowledge bases to communities through cloud services. That’s what my previous post was about here. Now that they’re well on their way to cracking that nut, they’re gotten better at […]

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