I recently produced an event for Sprout entitled Building Brands on Social Networks and am writing to share some of the presentations and content from the half-day summit. We had an overwhelming response and ended up with a packed room, which was very exciting. I hope you’ll find value in the assets below. I also… Read more »
Personas and user dimension scales have been becoming increasingly popular with designers since 1999 when Alan Cooper popularized them in his book, The Inmates are Running the Asylum. Today, they are extending their influence into the realm of marketing, which makes perfect sense because marketers should enable communication between design teams and the user community…. Read more »
Whether you’re starting a new venture, or need to upgrade your existing brand, the best place to start is to simply articulate what you’re looking for in a design brief. This post features a creative brief outline that has worked well for me in the past. Two quick notes before I jump in: It’s Only… Read more »
With the inevitable expansion of social networks and the growth of online communities, people are coming up with new ways to group and organize their communities. As we spend more time interacting with communities, we’re also discovering new distinctions within them. In other words, “friends”, “family” and “professional network” are simply not enough anymore. What… Read more »
Jesse James Garret gave an interesting plenary at the recent IA Summit in which he spoke about how he came to terms with the word “user”. The talk in general proposed that information architects are ultimately working as user experience designers, which is an idea that I completely agree with. In fact, artists went through… Read more »
