Valentine’s Day Love Drug Project

As Valentine’s Day is coming up, I thought I’d share relevant project from my past. You can also see this permanently on this blog by going here. Back in 2005, I was heartbroken and single when Valentine’s Day came along. I decided to turn lemons into lemonade with a little Valentine’s Day art project called… Read more »

Green Hosting

In today’s Daily Statfrom Harvard they shared the results of an interesting study from The McKinsey Quarterly about the carbon footprint of datacenters. It turn out that “Emissions from data centers are expected to grow at more than 11% annually. Right now, the amount of carbon emitted by data centers worldwide — 80 megatons —… Read more »

Fry Innovation @ Burger King

Ok, so I know I’m on a Burger King binge here …. but I have to write one last post. In my over exuberance for their recent campaign I went out to grab a Whopper for lunch even though I am very much against fast food, and avoid it at all costs. Burger King has… Read more »

Facebook Failed The Whopper Sacrifice

It’s been one day since I wrote about The Whopper Freakout, when I learned about The Whopper Sacrifice. And, I have to hand it to the folks at the advertising agency Crispin Porter + Bogusky for serving up another brilliant campaign. Here’s the gist of it: You cancel 10 friendships on Facebook and you get… Read more »

Viral Campaign Listens to Customers Sort of …

You may have already heard about the Burger King “Whopper Freakout” campaign which has been spreading virally and driving people to their micro-site here. What I find interesting about this campaign is that it makes a point of listening to customers, which I believe is a primary charge for marketers. I would go so far… Read more »