This post is an update to my previous post on personas. I’m circling back to share some example personas that my team developed at Involver. Now that we’re part of Oracle these personas are out of date but they should be helpful as references. In my experience good personas must be developed/evolved iteratively.

I’ve found that it’s useful to print up our personas and hang them on the wall so that you can walk over and review them as you debate some business or design decision. If you do this, I recommend putting up a page that explains what personas are. At Involver it was fun to watch my colleagues and guests to the office read and react to them. Here’s what our explanation poster looked like:


And here is what one of our personas looked like. We developed a handful of these to round out the folks that we designed for or worked with. Remember, these are fictitious characters and are NOT based on specific individuals.

One thing that you may notice about these personas is that they are designed for marketing and sales use. Of course, you can adjust the format to meet your specific needs. Here I call out which collateral is most relevant to each persona along with selling points. If you’ve got other great reference examples please post links in the comments.

The first time you leave a comment, it will be placed in a moderation queue. Once we know you are not a bot, you will be free to comment at will from then on.

One Comment to Sample Personas from Involver

  1. Ian Armstrong says:

    These are more common to ad agencies than mainstream business outfits, for sure.

    We built a bunch of similar profiles for the national student advertising competition back when I was getting my bachelors degree in account planning. Our Creatives used to eat them up. Explaining the insights by way of example was always much more effective than handing off 5 pages of dry data that said the same thing.

Leave a Reply