Last week I wrote a post about where marketers are today, and I wanted to follow that up with a quick post about how we got here. I’m sharing a short video that summarizes the chronology quite well, and I want to highlight the importance of visualizing these narratives to make them more tangible.
First, a point about visualizations. Several months ago I have the pleasure of meeting Dan Roam, and inviting him to present to the staff at Adaptive Path. Dan’s book, The Back of The Napkin, is well worth reading and explains how we process visual information differently than written texts or spoken narratives. He points out that our ability to process visual information pre-dates our use of language, and explains that presenting ideas in a visual format allows us to access a highly evolved and intuitive part of our brain. As G. K. Chesterton once said, “There is a road from the eye to heart that does not go through the intellect.” My abbreviated explanation doesn’t really do his book justice though, so you should really check it out.
In the meantime, here is a video that summarizes many of the thoughts from my aforementioned post. The video comes from the German Ad agency Scholz & Friends. Kudos to them for making this.
[flex][youtube http://www.youtube.com/watch?v=3GaAuuOLMyI][/flex]
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