It’s been one day since I wrote about The Whopper Freakout, when I learned about The Whopper Sacrifice. And, I have to hand it to the folks at the advertising agency Crispin Porter + Bogusky for serving up another brilliant campaign.
Here’s the gist of it:
You cancel 10 friendships on Facebook and you get a free Whopper.
Absolutely brilliant, a critique of what “friendship” means in the context of the social network, and provocative. I’m pretty sure everyone in this scenario was a winner. Regrettably Facebook failed it by shutting down the Whopper Sacrifice Application after 233,906 friendships were canceled. Michael Arrington deserves credit for highlighting the fact that shutting Burger King down when you’re trying to find ways to monotize your service is not wise.
I believe Burger King put it best when they wrote this on the shut-down microsite: