It’s all over the blogosphere, Skittles has rocked everyone’s world by putting down the megaphone and giving it to their customers. How did they do it?
Their home page isÂ the Wikipedia page about Skittles.
Their media page is a YouTube page.
Their friends page is a Facebook page.
Their chatter page is a feed of Twitter posts that include the world skittles.
They’ve demonstrated one of the key principles of Marketing 1.0 versus Marketing 2.0:
With Marketing 1.0 the company owns the brand and broadcasts it out to customers. With Marketing 2.0, customers own the brand and have lots of ways of communicating the company about what to do with it. Marketers have must put down the megaphone, and start working to translate,Â interpret, and present what customers are saying inside their organizations. The tricky part, and it remains to be seen if Skittles can do this, is to return value to customers based on their input.
Do you think you’re any more likely to pick up skittles next time your’re at the corner market?