Marketing With “FREE”

Here’s an interesting interview with Chris Anderson, the Editor-in-Chief at WIRED. His book, FREE, will be published in 2009 by Hyperion. In the video Chris discusses where the “freevolution” will fit in the future of business, the video was made at POP! Tech. Many of his comments resonate with the impulse to turn products into services, which I spoke about in this post. There are also some interesting bits about “free” as a marketing tactic. This reminded me of the second video below from Dan Ariely the author of Predictably Irrational.  In this video Dan talks about the psychological impact of free.

Here’s the video with Dan Ariely.