Words of Wisdom from 14 Leading Marketers via @Eloqua

I’m in  great company when it comes to Eloqua’s recent marketing leader roundup. Check out their slideshare below.

I’m on  board with Matt Heinz regarding the importance of process, though I think of process and culture must also be tightly linked. And to Tony Zambito, I say that the process must include a protocol for community engagement and response. I’m also inspired by Craig Rosenberg whose focus on buyer personas speaks to the importance of personalization …. a key theme of my recent presentation on how marketing automation is increasingly integrating social. And yes, Koka Sexton, that means getting the sales team involved. Enjoy.

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Is The Future Of Marketing Automation Social?

Last week I had the good fortune to present at Eloqua Experience on two of my favorite topics, marketing automation and social tech. I’m betting that most of my readers we not in the audience so I’m writing to share an abridged version of the presentation here. The narrative compares the history of marketing automation with that of social technology and offers clues that point to how they’ll converge in the future. There are also some ideas about how you can get started incorporating social into your automation programs today. Enjoy and feel free to shoot me questions!

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