I’m in great company when it comes to Eloqua’s recent marketing leader roundup. Check out their slideshare below.
I’m on board with Matt Heinz regarding the importance of process, though I think of process and culture must also be tightly linked. And to Tony Zambito, I say that the process must include a protocol for community engagement and response. I’m also inspired by Craig Rosenberg whose focus on buyer personas speaks to the importance of personalization …. a key theme of my recent presentation on how marketing automation is increasingly integrating social. And yes, Koka Sexton, that means getting the sales team involved. Enjoy.
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In this post I’ll share the some video from a panel that I moderated at the recent Oracle Social Summit. My panelists included Calvin Lui, President and Chief Strategy Officer, Unified Social; Sundeep Parsa, Director, Product Management, Oracle; Don Springer, VP, Product Development, Oracle; Tyler Singletary, Director of Integrations, Klout. Some of the questions we’ll consider include:
- Enterprise data systems tend be less “real-time” oriented than social, will this have to change as social data proves more and more valuable to the enterprise?
- Can you give us insight into the half-life of social data?
- Social data -like many data types- is full of vanity metrics, can you shed light on what the truly valuable social data is?
- How do you see social data being used as part of enterprise marketing systems such as advertising platforms and email platforms?
- Some of the first questions that come up around social data involve privacy policies. Can you share your perspective on where privacy is headed and what it will mean for enterprises?
- How do you reconcile user identities across platforms?
- Can you each provide an example of where enterprise data and social data were used to drive business value?
- When we sit at this panel next year what will we be talking about?
- Arguably Oracle’s most successful product is it’s database technology. Can you speak to how this technology is meeting the new demands we’ve discussed?
- What strategies should companies consider to move beyond fan pages to get to that rich profile at the individual level?
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