Richard Delahaye of Barracuda discusses Agile Marketing

Last week I had the pleasure of joining Frank Days as the new co-host of the Marketing Agility Podcast (subscribe on iTunes). The podcast was actually started a while back but hadn’t been updated in awhile—so I reached out to Frank to see if he’d be interested in revitalizing it with my help. With my book… Read more »

Talking Marketing Agility

If you’re a regular reader you probably know by now that I’m looking forward to the release of my forthcoming book The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage. It’s not out till February but you can pre-order it on Amazon today. In the meantime, I’d recommend subscribing to The Marketing Agility Podcast. I was… Read more »

Please Vote for Agile Marketing @SXSW

I’m happy to report that my forthcoming book on the influence that Agile development is having on marketing is almost complete. If everything goes as planned the book should be on sale in March. And, I plan to launch to book at SXSW. I’d be thrilled if you would vote for my talk to ensure that it… Read more »

Writing A Book With Agile

Putting your ideas out there can be scary, especially when you’re discussing a complex –and at times divisive- topic. But, that’s what I’m trying to do with a book entitled, “The New Marketing Manifesto – Marketing Modernization In An Agile World”.  I’m giving up nights and weekends to this project because books were instrumental in… Read more »