Season 2 of The Marketing Agility Podcast is now available in your podcast feed and focuses on the challenges of scaling agile. What’s new is that there are now enough big companies putting agile marketing to work that we can start drawing more reliable insights from these case studies. 3 Lessons from Season 2 Pilot First: Even… Read more »
For the last couple of years I’ve been working to increase the agility of a web-team within the Oracle corporate marketing group—in this post I’ll share a bit about that experience. As context, this is a case that highlights impediments to fully embracing agile when markmarketing relies on IT to manage their platform and infrastructure…. Read more »
In previous posts I’ve written about how the ecosystem that supports and facilitates the adoption of Agile in marketing has been gaining momentum. When I present on The State of Agile Marketing I sometimes include the following slide: In this post, I’ll zero in a bit on the first bullet about consulting firms because I… Read more »
This is a quick post to share a recap of my presentation from MarTech SF 2017 in San Francisco. It was a lively event and one that I’ll likely return to because it’s becoming a stomping ground for some of the most passionate advocates for bringing Agile to the marketing world. Here’s my deck on The… Read more »
I was asked this question in a meeting earlier this week—I replied by explaining how I think about understanding customer value. I realize that this post has probably been written before but I’m curious if you agree or disagree? As companies grow they eventually have to ask “who are our best customers”? In most cases, the… Read more »
