People used to pick up the phone to call “the experts” in customer service. The major innovations there have been about using technology to make knowledge accessible to these experts and to cut costs. The latter effort has been the most effective part and the cost savings have been far greater than the improvements in… Read more »
Brands grow from the inside out starting with the first innovators who are willing to try something new and moving on to early adopters, the early majority, the late majority, and finally the laggards. What may not seem immediately obvious is that brands need to continue inspiring the innovators and the early adopters even after… Read more »
Marketing 2.0 Explained from Roland Smart I created this short video to share some of what I think distinguishes Marketing 2.0 from traditional marketing. I’ve also created a personalized version that talks more specifically about my consulting practice on the About Page of this site. Thanks for watching and I look forward to your feedback!
The Nike+ is a device that often comes up when talking about what makes for a smart product development roadmap because the product embodies all three steps that I think are essential. For those who are unfamiliar with the device, it is pedometer which you attach to your running shoe and which connects wirelessly with… Read more »
For those who have studied marketing, you’ll recall the 4 P’s:, Product, Price, Placement and Promotion. Today, however, three out of four of those P’s have often been usurped by other parts of the organization. Product is often managed by a research and development, or product development, group. Price is often set by the sales… Read more »
