Facebook Failed The Whopper Sacrifice

It’s been one day since I wrote about The Whopper Freakout, when I learned about The Whopper Sacrifice. And, I have to hand it to the folks at the advertising agency Crispin Porter + Bogusky for serving up another brilliant campaign. Here’s the gist of it: You cancel 10 friendships on Facebook and you get… Read more »

How Does Product Marketing Inform Service Marketing?

Because I’ve spent time at both product and service companies, I keep getting asked what the difference is between marketing products and services. For a year, I’ve been saying that they are more similar than you might think. So, I’ve finally collected some of my thoughts on the issue. Since I started in the product… Read more »

CRM Analysis Redux

This is a follow up to my earlier post on customer relationship management (CRM) tools. Thanks to all who responded and provided feedback. I’ve followed up on many leads, and am writing to provide a high-level update on what I’ve learned. Discovery Summary The landscape for CRMs is quite diverse in terms of business model,… Read more »

Viral Campaign Listens to Customers Sort of …

You may have already heard about the Burger King “Whopper Freakout” campaign which has been spreading virally and driving people to their micro-site here. What I find interesting about this campaign is that it makes a point of listening to customers, which I believe is a primary charge for marketers. I would go so far… Read more »

3 Approaches, and 3 Mistakes Not To Make , When Rolling-Out Website Redesigns

Over the past several months it seems there has been a steady stream of articles about good, bad, and ugly redesign roll-outs. In addition to what I’ve been reading in the media, I’ve been involved in a few roll-outs through my work at Adaptive Path. As a marketing guy, I sometimes work with our clients… Read more »