Building my theme

Today I started working on the design of this so called blog. I spent most of the day looking at other blogs, seeing what works, what fails, what fits with what I’m trying to do, and looking for unique opportunities. And, I’m trying to keep in mind that it’s just a blog … and not… Read more »

Scenario Planning Meets Internal Marketing

Last week, I sat in on a talk by Andrew Blau about Global Business Network’s scenario planning practice when he came by Adaptive Path as part of our Brown Bag lunch presentation series. I was struck by how his work relates to internal marketing practices, and am writing to share some of those connections. I… Read more »

Sales & Marketing People – tell us about your CRM!

I’m writing to ask you about the CRM tools that you use, so that we can make an informed decision and share some knowledge with the community. As I’m also doing some due diligence for Adaptive Path, I can also share some of what I’ve learned as an introduction to the conversation. The CRMs that… Read more »

Marketing @ UX Week

Back in August at the Adaptive Path  UX Week conference, keynote speaker, Don Norman, talked a bit about how marketers make good allies for UX professionals because of their experience working with business units. This relationship has led marketers to get savvy about positioning their projects in the context of business metrics. Don also observed… Read more »

Hello world! I’m going to be starting a blog like everyone else!

Hello. I’m trying to get a blog together. I’ve gotten far enough for you to see this. Hopefully more progress will happen soon! Roland