This is a question that comes up a lot on The Marketing Agility Podcast. Is it worth delving into or is it a distraction? I’d like to hear your thoughts on this. For those that have already started adopting Agile you know that it revolutionized software development and product management over the last 15 years…. Read more »
It’s official, my book The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage has been released! It’s a pretty wonderful feeling to have a copy in hand and I’m excited to share the book with all of you. The goal of this book is to help marketers modernize the way we work. The central theme… Read more »
For those of you in the Bay Area, I hope you’ll consider joining me at MarTech SF on March 21st-22nd. If you’re not familiar with the conference, it’s the brainchild of Scott Brinker who has been working on the front lines of marketing technology innovation. Besides being known for his MarTech Landscape his forthcoming book called Hacking Marketing is… Read more »
A/B testing is not a new topic, but this week I heard a great podcast from Planet Money on the topic that speaks to how broadly the practice is being used. In this show they discuss the A/B testing of everything from headlines to audio based podcasts but—more interesting than that— there is an example that speaks… Read more »
Frank Days and I recorded another Marketing Agility Podcast this week, this time with Mike McKinnon. I met Mike while he was running marketing operations at ReadyTalk (fair disclosure: they are an Oracle Marketing Cloud partner) and we connected over what it takes to implement Agile in the marketing context. As it turns out, his story was so compelling and representative… Read more »
