Join me at MarTech SF for an Agile Panel

For those of you in the Bay Area, I hope you’ll consider joining me at MarTech SF on March 21st-22nd. If you’re not familiar with the conference, it’s the brainchild of Scott Brinker who has been working on the front lines of marketing technology innovation. Besides being known for his MarTech Landscape his forthcoming book called Hacking Marketing is… Read more »

Let’s Get Physical With A/B Testing

A/B testing is not a new topic, but this week I heard a great podcast from Planet Money on the topic that speaks to how broadly the practice is being used. In this show they discuss the A/B testing of everything from headlines to audio based podcasts but—more interesting than that— there is an example that speaks… Read more »

Scrumban: Mike McKinnon’s preferred Agile method

Frank Days and I recorded another Marketing Agility Podcast this week, this time with Mike McKinnon. I met Mike while he was running marketing operations at ReadyTalk (fair disclosure: they are an Oracle Marketing Cloud partner) and we connected over what it takes to implement Agile in the marketing context. As it turns out, his story was so compelling and representative… Read more »

AT&T Earns A “Bad Customer Experience” Award

For the past six months I’ve been writing a book about marketing  and the role of the CMO as a steward of customer experience. As such, I’ve been on the lookout for stories about customer experience gone right and wrong. Yesterday AT&T nominated themselves in the latter category. What made the experience unique was AT&T’s delivery of a series… Read more »

Some Recent Posts on Other Sites

You may have noticed that I haven’t blogged here in a while that’s partly because I’ve been writing for other publications lately. Here are some links to that content: How Frontline Employees Can Help Drive Cloud Acquisition In this post I write about how the buyer’s journey is evolving to accept more and more influence from practitioners…. Read more »