The topic of targeting with social data is a constant refrain in my world these days, and I just learned about a use case that’s worth sharing. What makes it stand out is the fact that it’s focused on historical social data. Actually, this was the second time that historical social data came up in the… Read more »
This post is an update to my previous post on personas. I’m circling back to share some example personas that my team developed at Involver. Now that we’re part of Oracle these personas are out of date but they should be helpful as references. In my experience good personas must be developed/evolved iteratively. I’ve found… Read more »
I recently had the pleasure of attending Nokia’s annual Ideas Camp in Santa Cruz California where I spent almost three days rubbing shoulders with some super smart, fun, and inspiring people. Besides making some great connections, getting feedback on QuickRak, and playing quite a bit of ping pong, I learned a ton about Nokia. In… Read more »
A year ago, I was thrilled to contribute an idea to the wonderful Ideas Project regarding how marketing is changing and this week I’m excited to contribute to the project again with a question of the week. Here’s the question: Can you describe a future in which you would voluntarily share your personal data online… Read more »
Over the past couple of months, I’ve been collecting some ideas that are useful in pulling apart business problems. In this post, I’ll share some of them: Oxygen Mask Situations In the past, I’ve written about how strategy is more about saying “no” than saying “yes”, but it’s rarely easy to explain the complex of… Read more »
