It’s official, my book The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage has been released! It’s a pretty wonderful feeling to have a copy in hand and I’m excited to share the book with all of you. The goal of this book is to help marketers modernize the way we work.
The central theme of the book is that the Agile development approach—which revolutionized the software development world—has become the primary driver of modernization in the marketer’s’ world. That might seem surprising at first blush, but when you consider the amount of innovation that’s taken place in the marketing technology space in just the last 5 years it begins to make a lot of sense. Just think about the tools we use to get our work done—it’s all software from websites, to analytics, mobile, marketing automation, etc, etc.
Marketers are managing more software than ever before but unlike our counterparts in development—and product management—we have not fundamentally changed our approach. It’s time to take a page from their playbook and apply it to marketing. Here’s why Agile is so important for marketers to understand:
Marketing in the digital era has evolved into a whole new game—and the name of the game is the customer experience. Marketers today must integrate a complex set of technologies to capture the customers’ digital body language—and thereby deliver the right experiences, at the right times, via the right channels. Beyond that, marketers must align with product developers and product managers to create a more powerful connection with customers.
Agile development involves continuous assessment and iteration at every phase of a project—and throughout the lifecycle of a product. In an era of rapid change and rapid product obsolescence, Agile has an equally important place in marketing. It has the potential to unleash a whole array of new marketing opportunities from growth to “baking” marketing directly into products and services.
What’s in the book?
- A practical and concise guide to key Agile methodologies, how they apply to marketing, and how to choose which ones might best suit their needs
- How to respond to naysayers’ concerns (Is Agile scalable? Won’t it be disruptive? How can we plan or budget with it?)
- How Agile complements established marketing practices such as strategy and market research
- The ways in which Agile can support marketing’s collaboration with the innovation and product management teams
- Exercises to help their team get Agile-savvy—for design, content creation, and system development
I want to share the book with you:
So now that the book is released, I’d be thrilled to share the book with you, your teams, and at your events. If that’s of interest, here’s a breakdown of how we can work together:
Order 30 or More Books
I’ll host a 30-minute video conference with you and your team during which we can focus on any topic of your choice related to Agile Marketing in an question and answer format.
Order 60 or More Books
Same deal only 60 minutes and I’ll also field as many follow up inquiries as you’d like via email.
Order 250 or More Books
I’ll present a 60-minute presentation that will serve as a primer to get your team prepared for an Agile implementation. You can give me themes in advance so that I can tailor the presentation to your team or group. And, you can use the presentation as a marketing tool to reach your customers if you;d like.
Order 500 or More Books
Same deal as above, only I’ll come to you wherever you are in the U.S.
For more information contact me about the above at firstname.lastname@example.org
Finally, thank you for reading all this and for considering buying the book. If you want to learn even more and hear where people are saying about the book, check out my book page.