A/B testing is not a new topic, but this week I heard a great podcast from Planet Money on the topic that speaks to how broadly the practice is being used. In this show they discuss the A/B testing of everything from headlines to audio based podcasts but—more interesting than that— there is an example that speaks to how A/B testing is being implemented in the context of physical retail environments.
The podcast features Laura Shoe of Bucketfeet, who talks about how 6 video cameras in her store capture browsing and behavior. Though the technology being used is not mentioned, it’s probably something like Prism Skylabs. Solutions like this can help retailers test volume of traffic, how long users engage with elements of the store, and what paths they take through a retail environment.
If this is something that you have experience with or that you’ve done we’d be thrilled to have you share your story on the Marketing Agility Podcast! In the meantime, here’s the Planet Money episode:
Ok, and just cause: