I’m in  great company when it comes to Eloqua’s recent marketing leader roundup. Check out their slideshare below.

I’m on  board with Matt Heinz regarding the importance of process, though I think of process and culture must also be tightly linked. And to Tony Zambito, I say that the process must include a protocol for community engagement and response. I’m also inspired by Craig Rosenberg whose focus on buyer personas speaks to the importance of personalization …. a key theme of my recent presentation on how marketing automation is increasingly integrating social. And yes, Koka Sexton, that means getting the sales team involved. Enjoy.

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