My blog has been quiet for several months due to the fact that I’ve been a very very busy bee. After helping take Sprout through a critical business pivot towards the ad space and launching their new AdVine service, I accepted an opportunity to lead product marketing at Involver. I’m thrilled to be part of the Involver team and am finally getting ready to start writing about what I’ve been learning.
In the meantime, here’s a link to an iMedia article about social marketing that I worked on with the Involver team.
Making Social Media More Accessible to Brands
The Web will one-day eclipse television as the dominant medium for advertising, but weâ€™re not there yet. The spirit of generosity that inspired Tim Berners-Lee to share his creation with the Whole Wide World made the Web quite a different place than the world of television. The model of free goods, services and content suggested by authors such as Wired Magazineâ€™s Chris Anderson in his bookÂ Free: The Future of a Radical Price, and so intrinsic to the Web, has changed the way our economy operates. In this environment, it can be a challenge for brands to promote paid services.
Read more on iMedia.