When I first saw this IÂ laughed because it’s so simple. Thing is, I keep thinking about it when I’m considering brand/product positioning and looking at competitive landscapes.
No matter how sophisticated a positioning statement may be, it can usually be boiled down into one of the above five squares.
great concept. where’d you see this originally?
Matt, I’m not 100% sure where this model comes from, but I have seen it in a publication by Philip Kotler. You can learn more about him here: http://www.kotlermarketing.com/phil1.shtml
It’s been used in many places, but I originally read about it from The Principles of Marketing published by Pearson.
Is this something I need to consider in my marketing content? More for less…. hmmm, answering questions for a book publication tonight and this has me thinking on how to answer. Thanks!
We should talk- Thinking a couple hours of consultation would behoove my business structure… better yet- my structure at all!
I like this too, thank you for sharing it. Sorry if this is a dumb question, but why are the three bottom left boxes shaded? Are these inconceivable propositions?
They just repeat the same combinations on the right, thus they are duplicate and unnecessary.