Comments on: Facebook Failed The Whopper Sacrifice

By: Facebook hates us « Uncooked

Facebook hates us « Uncooked — Tue, 15 Dec 2009 13:08:34 +0000

[...] means no more Whopper Sacrifice! (Reminder of how Facebook fecked that up.) Or the brilliant IKEA Facebook tagging competition by Forsman & Bodenfors over in Sweden. [...]

By: Smart Method Blog » One Interesting Super Bowl Advertisement

Smart Method Blog » One Interesting Super Bowl Advertisement — Fri, 06 Feb 2009 01:36:14 +0000

[...] I didn’t seeÂ much of note during the Super Bowl this year. I certainly wasn’t surprised to see the job site advertisements considering the financial crisis. I thought the Career Builder andÂ Monster spots were the most entertaining, for what that’s worth.Â I do enjoy a dose of slapstick as much as the next guy though I was quite disappointed by the Facebook Suicide ad, especially considering the way they shut down the Whopper Sacrifice. [...]

By: Smart Method Blog › Fry Innovation @ Burger King

Smart Method Blog › Fry Innovation @ Burger King — Fri, 16 Jan 2009 01:27:15 +0000

[...] on a Burger King binge here …. but I have to write one last post. In my over exuberance for their recent campaign I went out to grab a Whopper for lunch even though I am very much against fast food, and avoid it [...]

By: admin

admin — Thu, 15 Jan 2009 22:04:28 +0000

Good question. My feeling is that most people on Facebook have a large percentage of contacts that are not actually friends and do not add value to the service. Therefore, this campaign has the added benefit of weeding out folks that aren’t really bringing value to your account. Plus, don’t forget you could always add them back later if you change your mind. On the whole 250,000 friends, even 2.5 million friends is a drop in the Facebook bucket. Facebook should protect me from weeding out my own account, or engaging in a transaction with another service of my choice …. I don’t think so. I actually think that a “weeded” account offers more value for Facebook to sell. There is a potential problem that arises if you try and scale though because people will simply start churning friends to take advantage of promotions. On the other hand, if their friends are willing to put up with it, I say let the market decide.

By: Mollybob

Mollybob — Thu, 15 Jan 2009 21:53:10 +0000

What about from Facebook’s perspective on this. Will reducing the size of people’s networks benefit them? How does reducing the size of networks relate to future income? Perhaps they thought they were protecting their network. With this thing going viral they most likely thought they were stopping further damage to their network. You’re right, the campaign was very clever and showed the power of things going viral, but it was also destructive.